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SOCIAL MEDIA MARKETING FOR SMALL BUSINESS
About 33 % of consumers are not connecting with brands on social networks, according to a new report by interactive marketing firm Razorfish. Razorfish surveyed 1,000 consumers who reported both social media and ecommerce activity with the goal to find out how social media influences their purchasing decisions. 80 % were members of at least one social network and 40 % were active in two. -Social media has quickly become one of the most talked-about topics in marketing. We didn’t want this report to just be more of the same, so instead we took a different, more scientific approach to evaluating this phenomena and measuring its effects,- said Shiv Singh, VP and Global Social Media Lead at Razorfish. -Today, a brand’s actions speak louder than its words and pushing out messages is no longer enough to excite and engage consumers.- The question is now: How about you the small businesses and your social media activities? More than brand companies, small and medium business should step into social media marketing to expand your message and spread the word to the potential client, to make him informed, to make him interested and to make him a paid customer. To bother your targeted audience with outbound advertising messages is not enough in today’s times. The user out there has established some kind of personal advertising filter. Moreover he wants to find valuable information when he decides that he needs them, not when you decide to send him message through email marketing, radio or TV commercials, or call him by phone and disturb his daily doing. You need to build your credibility to address your marketing message. You need to be personal and authentic and to avoid sounding like an advertisement. Behelpfuland bevaluableofferrelevant content. This is the way how you as a small business cangain customer loyalty. – BE THE FLAME NOT THE MOTH! – Read more great posts like this one, visit -Blog Ad Monkey-. Stay tuned and subscribe to my blog viaRSSto get more great posts like this one. Your comments and ideas are welcome!
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If you are like most businesses, the answer lies somewhere between ambivalence and total disdain.
All small business owners know the importance of low cost overhead. Working smart with your money has never been more important than it is in today’s economy. A very efficient way for small businesses to save huge dollars is by subscribing to a small voip phone system, also referred to as voice over internet protocol services. It is a method for making telephone calls by using the Internet. The technology became available around 1990 but with the recent advancements it has become a strong replacement for the traditional land line service.
One of the reasons that Internet VoIP is so popular is because it is very inexpensive as well as dependable. All of the equipment such as bluetooth voip headset, voip phone adapter, and headaches are hosted by the provider so all the business needs to worry about is the Internet connection and a telephone. In some cases you’ll be able to use the same telephones that you used for your land-line while others a special Voip broadband phone will be the best solution. The call quality is so good that rarely would anyone know that you were not using a land line. The provider keeps all the updates and relative maintenance up to date so having equipment or a service that becomes obsolete is not a concern.
The cost of Internet VoIP is so inexpensive because the calls are able to transmit over the Internet in place of a local telephone company’s system. By bypassing the local telephone company there is no fees that have to be paid to them. The process of dialing out and receiving calls is the same. You will need a high speed Internet connection and small voip phone system that is on at all times with a bandwidth large enough for the transmissions to always be clear.
To get started with Internet VoIP you’ll need to choose a voice over internet protocol providers and subscribe to the voip phone plans that best fits your business needs. With all the Internet VoIP options and providers now in the market place, it can be confusing for businesses to know what they need and the best provider for them.
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For the business user, the main advantages to working in a company that has an exchange server are:
1. File sharing
2. Access to email from any configured computer
3. Contacts access
4. calendar syncrhonized and shared between all employees
Essentially it means the office worker can use any configured computer to access his or her files, emails and calendar. The company will often configure a laptop and provide remote access so the member of staff can also work from home or while travelling and still have complete access.
The problem with this kind of product when it comes to a small or mid sized company, is that it requires someone to manage it and there is a huge cost, in terms of both initial cost and ongoing expenses.
So if you manage a small business and you want your employees to have a high level of flexibility i.e. to be able to telework or while travelling, or even to hotdesk at the office, you will need an exchange substitute.
There are two alternatives which will offer you many of the features of Exchange without the expenditure.
The first is a hosted exchange server. The second is the Easy-Email synchronization solution plus file synchronization software.
A Hosted Exchange server is a great solution. You get almost all the advantages but you are spared the resource cost and management time. You simply pay according to the number of users. This allows for quick expansion so as the business grows you just increase a user.
Easy-Email is a fabulous alternative for small firms.
Its an email sync answer set out in the form of a series of guides that you, or an IT professional you hire, can follow. It will sync a users mail and contacts on their desktop, laptop, home computer, pda or netbook. In addition it will allow them to manage their email from any other computer via Gmail.
The Easy-Email solution is incredibly good value compared to any other alternative solutions It’s just $67 US for the Advanced Guide to Outlook and you can get all of your staff set up for this fee!
The disadvantage in comparison with exchange is that there is at present no shared calendar so you will need to use a google calendar or similar.
And in terms of shared files and folders its really simple. Set up Dropbox. Dropbox provides you with a system of shared folders that are all automatically sync’d via the internet but they are also stored on the computer so you dont have to be online to access the files. You can select which people have access to which folders and the first 2GB of storage space is free (and it’s very reasonable after that).
While it is perfectly normal for a business owner to want to focus on the most essential processes that contribute to the success and growth of its small business or startup, paying attention to the legal aspects of running a business is also very important. Statutory compliance, staff employment, terms of service and supplier contracts are the areas where professional legal advice services can help secure your business and save money in the long term.
According to a recent report published by the UK Legal Services Board, called In Need of Advice? and based on a YouGov survey of over 9000 British small businesses, 38% of surveyed small businesses experienced one or more legal problems in the past year, out of which employment law issues were second most common situations business owners had to face, right after issues concerning trading. While 45% of surveyed small business owners considered that legal problems have a tangible impact on their business operations and growth, in the majority of cases they dealt with problems entirely on their own (52%), with only 16% of legal problems being solved through professional legal services.
Prepare your small business for future employment law situations
As businesses grow, its almost inevitable that small business owners will have to deal with the occasional difficult employment scenario, the most common issues revolving around employee gross misconduct, unfair dismissal and redundancy. These employment issues can have a negative impact on the overall performance of the business and can quickly escalate and generate loss if the correct legal steps are not followed. This is why seeking employment law advice from the outset helps a small business be prepared to handle any employment situation correctly .
Employment law advice directly from the experts
It is good business practice to seek employment legal advice not only when employee grievances arise or legal action is required, but from the very beginning of your business setup.
Other than offering employment law advice and support in cases of gross misconduct, redundancy and dismissals, an employment law solicitor can play a preventive role, by helping small business owners set up the correct employment contracts, prepare employee handbooks and other essential employment procedures and keep the business up to date on employment legislation.
Affordable employment legal advice
There are many ways in which small businesses that cannot afford a dedicated HR and employment service can still benefit from expert employment legal advice. While engaging a high street employment firm of solicitors on matters requiring legal action in court can prove to be an expensive exercise, small business owners can seek employment law advice with local professional associations and groups, which offer a series of online legal advice resources that any small business can easily access. Another route to take is to engage independent accounting and tax consultants that often include employment solicitors and offer employment law advice and guidance on a retainer arrangement, which is usually the most cost-effective solution for small businesses.
Profits are one of the core goals of everyone who runs a business. Keep in mind that in achieving great profits there is essentially no time to relax for entrepreneurs. Even some of them use almost all the time to carry out their business.
There are three possibilities for a successful business, the Road to place and a failure. It can be reviewed on the processes and strategies used by the business owner. Because the level of thinking of people around the world tend to vary.
When we talk about business issues, we must understand the steps and how to do it. Not only when we want to do business, we just need big capital to get big profit is wrong. Mature planning provides a great influence on maximum profits in a business.
Learn at least some important steps in your business process.
First, consider the quality of the products you recommend. Surely at this time has a lot of good products and compete in the market with a tight. At least you know how far the quality of your product in the desired market. The quality of the product in the business is very important because it can attract more interest than the consumer.
Second, recognize the target market you will occupy. At least before you become a seller you should be a consumer in the scope of the market. The goal is to recognize who the target market is and what they need. Thus, you will be able to determine whether or not your product is in that market.
Third, creative and innovative ideas are an important component in running a business. Every entrepreneur must equip himself with various sciences and other discourses so that creative ideas always arise. Creative ideas provide a good impact for business people because when business people pour their creative ideas on products that are marketed then it will increase consumer confidence and not lead to them feel bored.
Fourth, effective promotion will have a significant impact on the sustainability of a business. Nowadays promotions can be done easily and do not take up so much money. Most business people are now promoting online and social media. It is said to be more efficient because in one upload it will likely be viewed in all parts of the world. We recommend in doing promotions using quality visuals and accompanied by detailed information so that consumers are interested and easy to understand the extent to which products you promote.
Fifth, business management at least has become the foundation for business people. One of the most important things in business management is finance. You need to remember that finance is a life in running a business. For that precise and accurate financial planning will bring you to the door of success.
Here are the main basic provisions in doing a business. When you begin to understand and run the process one by one with good success then you will get by itself. For that start embed the foundation from the beginning you have thought to run a business.
By the year 2018 this all sorts of activities certainly can not be separated by a plan. It can be used as a benchmark as a success and succeed from the planned activities.
Today, work is something that is important to human beings. Running a business can be said to be easy and difficult. Some business people are able to make success and some are bankrupt. Some of them are concluded that the strategies they run tend to vary.
Here are some recommended tips for running a business to make the desired level of success.
1. Critical thinking.
Everyone is able to think about planning something. But some are less able to think critically. Critical thinking is an idea that is combined with a focus on a business field to be implemented. This will give a good impact and make the business easy to run because of with the field and interest of someone. So that business will be run will be productive.
2. Dare to Take Risks.
As for the sentence that says failure is the beginning of a success. It represents this point. Dare to take risks in a business is a worthwhile approach. Because it can be with the number later the risk is experienced then many ways a business person overcomes small and big errors.
3. Think open.
The goal is that a person is able to show some of the emerging characteristics of the business world. So the way they think they are sensitive to the stimulus and able to generate new ideas or ideas.
4. Think sharp and focused.
Keep thinking logically because it is not always expected as it runs easily. For it is required as an entrepreneur remains focused in any case and situation.
5. Be yourself.
Keep the plagiarism away from yourself. Always embed the idea that you can create something unique and different from others.
6. Being opportunistic.
Always make observations of the market face. Thereby always finding new opportunities and opportunities is the most important part in a business.
7. Work hard
When we have a target it should work hard so that everything can run smoothly because a good process will produce something good as well.
Need to be instilled since the crew of creative thinking. The ability to think smart, carefully and creatively is an important element in conducting business.
Business starts from a good personal self so that what will be executed will be able to make success. Plan well before doing further things first an entrepreneur fix themselves in order not to fall into failure.
Here are some tips for making a good and true business person
WordPress is one of the most essential and highly flexible content management system. It serves as one of the founder for a blog or for fully fledged small business website especially for the online marketing or ecommerce. Now it has become easy to add new pages and post to your blog with WordPress built site. It does not require any HTML, CSS or any other mind numbing acronyms.
It’s quite easy to customize the look of your website in order to make it unique. Hundreds of Plugins can be added in order to add new capabilities thereafter your site will become search-friendly. By adding All in One SEO Pack you can easily optimize each and every page/post in order to boost website in search engine ranking. So in order to build a site like this for small business website you will have to download WordPress from WordPress.org. Here the software is free this is due to its open source feature. Adding to its better features you can also avail themes and plugins in free. Here the only thing you would have to do is to pay for the web hosting that would be as low as $6 per month. Or on the other hand you can also host WordPress site on your own server.
Thereafter you will need web hosting service that supports PHP version 5.2.4 or greater along with MySQL version 5.0 or greater. In this situation Apache or Nginx is most recommended. It is most robust and full of features for running the WordPress inorder to create free wordpress site. After this work will be done without any problem. In the directory Web hosts is listed here you would have to select Bluehost, in this the service is featured in a very prominent manner, it provides unlimited disk storage, monthly data transfer and email address.
Bluehost hosting account has become quite easy with Bluehost installing WordPress. One would only have to install it by using Bluehost’s Web-based control panel and then follow the steps 2 through 6 to create wordpress site free.
As giveaways at job fairs: with the economy the way it is, businesses need as much exposure as they could acquire, as well as exactly what better place than through a job fair. Even if you’re not planning on employing a lots of individuals, personalized Koozies still make a good promotional giveaway product that attendees may take along with them. This is particularly beneficial if you’re a service kind of company, and may keep your name right in front of their minds for some time to come.
2. Charity happenings: whenever charities are trying to boost money, the first to be approached are local businesses in your community exactly where they will be holding their fundraising affair. By including personalized Koozies with your logo along with name on them, you not just practice good local community assistance through assisting the charity with their fund raising, you get nice publicity and also advertising for your business at the same time. Designing them to replicate the charitys concept as well as colors makes them a collectible, too.
3. As sales giveaways: in case your business endures sales, then providing personalized Koozies in your sales agents for use as part of their own personal promotional deals is a great idea. Whenever they contact a new customer, they are able to leave one or more with them as being a gift for being attentive to the presentation. At product sales seminars for your enterprise niche, they generate great gifts for your prime sales staff, customized with their accomplishments, or as a free gift throughout the meeting.
4. When sponsoring local sports clubs: lots of companies today will support local sports teams as part of their promotion efforts. Precisely why stop at just supplying jerseys for any Little League team, when you could give personalized Koozies also? You may have them imprinted up with the team name, their logo, and also the season or perhaps year. They will show how much you care about the kids, and provide them, and their guardians, something to remember your sponsorship as well as your small business.
5. At welcome centres or even chambers of commerce: When individuals move into a new community, they generally check with local workplaces for names of organizations they may have need of in the foreseeable future. Chambers of commerce would gladly supply space for giveaways to new people, as well as handy stuff like personalized Koozies will always be delightful. The Welcome Wagon will always be searching for new gift items to incorporate in their welcome deals, also. Exactly why not provide them with a few cases of Koozies along with your logo, name as well as contact information to encouraged newbies with?
Small businesses are often beaten out by larger competitors because the bigger business has better practices than the small ones do. The good news is that there are many of the business best practices that are used by big companies that can be translated for small businesses.
These business best practices are some of the best kept secrets and will in the long run make a business more successful. Here are a few ways you can use these business practices to fit your small business.
One: Borrowing ideas from other companies is one business practice you can use in your small business. This is known as best practice benchmarking and it can lead to vast improvements in your business structure if it is done the right way.
Most small businesses have a tighter budget than the big businesses do so the business practices that you learn can save money and can be even more beneficial to you than it would be for the big business. When you emulate another business and how they cut costs, you will be able to do the same thing they have done in a much shorter time period.
Two: You have to have a clear understanding of business methods if you are going to borrow their business practices. You need to do some heavy research and ask questions. This will help you figure out how others were able to get the job done to get them to their goals.
This is imperative if you are going to have success using these practices with your small business. One helpful way to find out the information you need is to send surveys to businesses that are successful in the business field you are looking at.
Three: Once you have studied the business best practices and you know how that business uses them, you will need to translate them to fit your small business. Before they will work for your business t want business practice you can use in your small business is borrowing ideas from other companies here may be some crucial modifications that need to be made.
Four: One business practice that is imperative to the success of any business of any size is to have good communication in your business. This means that you need to communicate on a regular basis with your employees.
You have to do this to make sure that everyone is on the same page business wise. Otherwise, you may find problems cropping up that you will have to deal with.
Emulating business best practices is fine but you want to make sure that you don’t steal their practices outright. Always do your research and use the business practices that you can modify to fit your small business. Don’t do anything to get your business in trouble in the future.
New Book Release: 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1
Use this Annual Directory to Apply for Often Untapped Housing Authority Small Business Contracts and Procurement Opportunities
Untapped Small Business Contracts
Housing authorities are a fertile source of contracts for smaller enterprises. Larger city and state contracting opportunities are often more visible and accessible by business entities; but there are a plethora of contracting opportunities with local housing authorities that often go untapped by small businesses.
This directory is an easy-to-use, one-of-a-kind, resource tool for small business owners seeking to grow their companies by doing business with housing authorities across the United States.
Receive Bid Solicitations as Soon as they Become Available
By using the Housing Authority Directory, small business owners can click and apply to receive bid solicitations and procurement opportunities in their regions as soon as they become available by housing authorities. They can also seamlessly click and complete vendor packages online without having to do the research to find and sort out contracting opportunities.
What’s Included in Housing Authority Directory
The 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities & Vendor Applications, States A-F, Volume 1, Edition 1, includes the following:
— Direct links to housing authority procurement applications.
— RFP and Bid Solicitation Requests for several housing authorities, complete with bidding deadlines.
— Housing authority contact information, including street and website addresses.
— Direct links to small business vendor packages in several states.
— Procurement contacts, including point-of-contact names, addresses, telephone numbers, fax lines, and email addresses.
Get started quickly and easily today. See the 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1, at , for an easy-to-use resource for registering your business and finding contracting opportunities in housing authorities.
Cassandra Black is the author of the Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications available via Amazon, Barnes and Noble and Stone Cottage Books, the Master List of Property Preservation Companies Directory, 3rd Edition, and other small business publications.